Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Competitive advantage over traditional advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside relevant search results.
The internet is constantly evolving, experiencing explosive, exponential growth. This growth attracts the attention of advertisers as a more productive source to reach consumers, employing what is referred to as Inbound Marketing. Inbound Marketing, or "new marketing" and modern marketing, is a response to recent changes in consumer behavior, where people are more in control of what information they receive and how. Rather than interrupting consumers to get their attention with emails, cold calls and commercials, etc. (Outbound Marketing), Inbound Marketing relies on the principle that visitors find and come to you. In Outbound Marketing, the company is in control. Using Inbound Marketing, the customer is in control.
In its most common use, the term Online Advertising encompasses all sorts of banner advertisement, e-mail advertising, in-game advertising and keyword advertising, on multiple platforms.
Let Designsquad.biz craft a comprehensive Advertising strategy for you
Two cost-effective ways to market your company are banner ads and emails. We can help you get your company's message in the minds of many. However, like all marketing initiatives, without a solid, set-you-apart-from-the-rest design, these once cost-effective marketing strategies become a waste of your marketing dollars.
Banner ads, in which an advertisement is embedded into a webpage and links back to the advertiser's website, have a two-part success formula: design and strategy. Effective strategy will get your banner ad design in front of your target audience, but only effective design can encourage your audience to perform the desired click-and-buy.
It's the message and creative design that compel viewers to perform a specific action. Banner ad design is the most essential component of you entire advertising initiative.
We know the best banner ad design, size, and format needed to catapult your online marketing into success because we study the latest facts, recommendations, and trends. We use slick animation and sound to maximize your company's presence. Culture, readability, the psychology of color, and message are some of the factors we consider when creating unique banner ad designs. We create banner ad designs that match your image while attracting your customers because we know what elements entice online viewers to click.
Banner ads are the billboards of the Internet highway. Their design and message must grab the attention of the visitor, convey the message concisely, and compel them to take action. Designsquad.biz has the expertise to create a banner ad design that does just that. Our banner ad designs include GIF-animation, Flash banner ad designs, HTML-based banner ads, and floating banner ad designs.
Just like banner ads, email newsletters are a hot marketing tool because of the minor investment needed to obtain highly trackable sales. Strong email designs keep you in the minds of your top customers and snare new business while keeping your brand strong. Once your email is in your customer's inbox, it is the email design that holds the attention long enough to convince the recipient to perform a specific action. The email design must be professional, moving, and tailored to your brand and your target audience.
In today's email inbox, the clutter of competing email newsletters is unavoidable. By using a professional email design, you can set your email marketing campaign apart from the rest and position your company as a leader in your industry. Designsquad.biz creates email designs that give your company the needed edge to have a successful email marketing campaign.