frequently asked questions

Your Guide to Real Internet Marketing Information

We certainly would not want anyone visiting our website to be confused by common internet marketing lingo. Our FAQ section is pretty self explanatory, and should make the information available on different parts of our site far easier to absorb. We have covered the most common questions here with simple-to-understand, comprehensive answers.

 

What do I need to get started? I want a website now!

The first thing you need to do is to contact us for a quote. We will help you assess your needs or the needs of your company, and we'll discuss the functionality of your site with you, the overall look and feel you want, and your site's objectives. Think about your needs. Will your site be selling goods? Displaying video? Will you need a forum or newsletter? The more input you can provide, the better.

It's a good idea to have examples of sites that you already like too, as well as any imagery (pictures, logos) that you may wish to incorporate into your design. Remember, your online presence is a reflection of you and/or your business. Allow Designsquad.biz to be your Internet solutions provider today!

What is Internet Marketing, and why does my site need it?

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet.

Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via "natural" or unpaid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of searches, including image searches, local searches, video searches, academic searches, news searches and industry-specific vertical search engines. These results give a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

What is Search Engine Marketing (SEM)?

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) "optimizes" website pages to achieve a higher ranking in search results by selecting specific keywords associated with the website. SEM uses various means of marketing a website to increase its relevance in search engine results.

SEM should not be confused with Search Engine Optimization (SEO). SEM uses ad words, article submissions, advertising and a solid SEO strategy. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM is a constant and tedious task, as it frequently needs to be updated and monitored continually. Another part of SEM is Social Media Marketing (SMM), which is a type of marketing that involves exploiting social media to influence consumers that one company's products and/or services are valuable.

What is Pay Per Click (PPC)?

Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay a hosting service when an ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

What is Inbound Marketing? How is it different from Outbound Marketing?

Inbound marketing involves a website getting found by potential customers through search results (opposite of Outbound Marketing). The shift from outbound to inbound marketing has led to new mediums of outreach to the public. Outbound marketing, also referred to as "old marketing" or traditional marketing, targets a broad audience using print ads, television ads, telemarketing/cold calls, direct mail/e-mail, etc. Inbound Marketing, or "new marketing" and modern marketing, is a response to recent changes in consumer behavior. People are more in control of what information they receive and how. Rather than interrupting people to get their attention with emails, cold calls and commercials, etc. (Outbound Marketing), Inbound Marketing relies on the principle that visitors find and come to you. In Outbound Marketing, the company is in control. Using Inbound Marketing, the customer is in control.

Inbound marketing mediums are broken down into three categories:

  • Content (Blogs, videos, eBooks, etc.)
  • SEO (Search Engine Optimization and keyword analysis)
  • Social media (Twitter, Linked In, Facebook, etc.)

The most successful Inbound Marketing campaigns contain all three key components. First, Inbound Marketing content is created and published using the medium of choice (blog, video, eBook, etc.). Second, Search Engine Optimization increases the rank of the content and makes it more accessible. Third, social media (Twitter, Facebook, LinkedIn, etc.) is used to influence visitors to make them aware of the content's existence.

What is Web Indexing?

Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics, and computer science. An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing.

Popular engines focus on the full-text indexing of online, natural language documents. Media types such as video, audio and graphics are also searchable.

Meta search engines reuse the indices of other services and do not store a local index, whereas cache-based search engines permanently store the index along with the corpus (large and structured set of texts). Unlike full-text indices, partial-text services restrict the depth indexed to reduce index size. Larger services typically perform indexing at a predetermined time interval due to the required time and processing costs, while agent-based search engines index in real time.

What is a Web Crawler?

A Web crawler is a computer program that browses the World Wide Web in a methodical, automated manner or in an orderly fashion. Other terms for Web crawlers are ants, automatic indexers, bots, Web spiders, Web robots, or Web Scutters.

This browsing process is called "Web Crawling" or "Spidering." Many sites, in particular search engines, use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a Web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for sending spam).

What are Meta Elements?

Meta elements are the HTML or XHTML (code) element used to provide structured data about a Web page. Meta elements can be used to specify page description, keywords and any other data contained on a Web page.

Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.

They have been the focus of Search Engine Optimization (SEO), where different methods are explored to provide a user's site with a higher ranking on search engines. In the mid-to-late 1990s, search engines were reliant on meta data to correctly classify a Web page and webmasters quickly learned the commercial significance of having the right meta element, as it frequently led to a high ranking in the search engines - and thus, high traffic to the website.

As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a website. These consultants used a variety of techniques to improve ranking for their clients.

How can I increase my website traffic?

This is most frequently asked question by all of our clients, and is obviously the most important to those who wish to have their site viewed by as many people as possible. Creating web traffic can be a daunting task, especially if the site (or business) in question is relatively new. Internet Marketing solutions, such as those provided by Designsquad.biz and detailed in this site, are, of course, a crucial component to success. There are, however, several often overlooked components necessary to generating consistent traffic to your site, including offering free, original, and quality content. This is the most effective means for increasing traffic to a website - offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it. Ways in which to ensure that your content is of higher quality than competitors or is unique include:

  • Creating content that is helpful and useful. Simply cobbling together information from another website will not generate traffic. You need to offer visitors the information they need to achieve a goal, solve a problem, be entertained, find out quality news or have a good laugh.

  • Keep it fresh. For repeat visits, it is crucial to provide regular updates to the website, especially in frequently viewed zones. Add fresh content every few days if possible; at a minimum, weekly.

  • To have a fully functioning and successful website, you need to make sure your tags are in place and your links are not broken. You also need to submit a sitemap.xml file to Google to have your website show up in Google's search engines. There is a tool that inspects websites just in case you missed tags and links and it creates a free sitemap.xml file. It gives you results in minutes.

  • Outsource article writing. If you hate the thought of generating content yourself, or your team is not writing-savvy, consider outsourcing this end of the task. It's that important.

Will Designsquad.biz guarantee my company's results?

The search engine industry is an ever-changing entity that is constantly updating its algorithms to provide quicker and more relevant searches. Because of this and the fact that no one - with the exception of the search engine companies themselves - has complete and total control over the outcome of website positions, Designsquad.biz has deemed it irresponsible to guarantee any positions or time for inclusion of any keyword(s) or keyword term(s) on any search engine.

There are a number of ways in which lesser Internet Marketing companies scam unsuspecting buisness owners and web designers, the most prevalent of which are ranking guarantees. Designsquad.biz exists to maximize your site's potential...but we cannot guarantee search results for any search engine.

Even if you do not choose Designsquad.biz for your internet solutions, we urge you to stay clear of companies that guarantee positioning on any search engine.

How long does it take to list highly in organic search results?

Your site's ranking is dependent upon several factors, namely your website, your business, your brand and your industry.

The length of time it will take your site to rank highly depends on how competitive your market is, how well your website is established, and how hard you are willing to work. Of course, if you hire Designsquad.biz to handle your internet marketing, your chances of achieving maximum impact in your respective market are greatly increased. If your website is already well established, or in a niche marketing field - the initial results will clearly be seen in under a month's time.

For sites that are newly launched, or websites in exceptionally competitive markets, it could take several months before a significant increase in traffic volume is seen. This is because quality Inbound Marketing creation requires time to create results in a natural manner.

How much do your services cost?

It is impossible to provide this information without a quote to assess your needs or the needs of your company. Every business, product or service, and industry is unique. There are a wide range of services available, some of which you may need, some of which you may not. The good news is that quotes are free! Contact us today and let us get started crafting a comprehensive Internet solution for you!

What are the payment terms when working with Designsquad.biz?

All prices are quoted in U.S. Dollars and must be received via bank wire or Paypal.

Per-Project Payment Terms: A 50% deposit must be received for work on your project to commence, with the remaining balance due immediately upon completion. Projects priced below $2,500 require full payment before work can be started on your behalf.

Ongoing Management and Maintenance Terms: If you're in need of ongoing maintenance, we'll require a contract specifying a minimum period of time that our services will be engaged. Automatic monthly or quarterly payment arrangements will be then established on mutually agreed upon dates.

 

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